Yesterday I came across this “before and after” advert promoting a hair procedure to smooth out frizz. The assumption is that the left hand side – the more matt, frizzy, untamed side is undesirable, and the right hand side is the object of desire. Having “embraced” my naturally curly and sometimes wildly frizzy hair (especially when it rains) I am bemused that in the 21st century it is still being suggested that the left hand side is somehow wrong:
Here is another advert with a similar message that I took in Cuba a few years back. The lion’s natural mane is tamed to what is suggested to be a better look!
